Urban Striker had to reinterpret a floral themed event conceptualised by Puma International for a new product launch. The event had to include an interactive creative execution that followed the floral theme and offered guests the opportunity to interpret the concept in their own way.
Client
Puma
Year
2016
Mechanic
A product launch that hosted 50 media influencers and included a number of different art forms – 3D art, food and floral arrangements.
Results
Client loved the set-up and the media guests loved the interactive experience. Everyone at the event took part in painting on the printed canvas.