The Brief

Launch Hunter’s Edge into the market through wet and dry sampling conducted in key outlets across the county. Use existing events as a vehicle to cement Hunter’s Edge positioning in the hearts of consumers which will ultimately drive purchase.

Client
Hunter’s EDGE
Year

2017

Mechanic

Sampling campaign across 724 key outlets

EDGE at Biscuit Mill Sunday Sessions

AfroPunk Battle of the Bands AMPLIFIED by Hunter’s EDGE

EDGE at AfroPunk Festival

Saturday Sessions at Arts on Main

Edge in collaboration with Markham for The Collar Club

Results

The brand has gained traction within a competitive market and is continuing to win over target consumers.

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