Mechanic

Upon entering the festival, attendees were greeted by Savanna’s presence, starting with a photo opportunity featuring a drone glam bot on a yellow carpet, which led to the iconic bottle arch structure, a fan-favourite photo backdrop.

Other photo ops included an oversized yellow mic and an interactive vending wall.

At the vending wall, participants were encouraged to tell jokes at the yellow mic, which were judged by friends or hosts using emoji buzzers at the judges’ podium.

Three levels of emojis were used, ranging from a crying face, neutral face, to LOL emoji. The digital LED wall dispensed prizes mimicking a vending machine based on the reactions, accompanied by sound and visual effects.

A physical box with custom merch awaited from the slot where the digital box dropped. Another key activation involved data acquisition, where attendees scanned a QR code, entered their information, and redeemed a prize in return. Savanna also hosted a private VIP area for consumer winners, influencers, media, and special guests. This area offered seating, complimentary drinks and a DJ, enhancing the overall experience before, during, and after the comedy shows.

Every branded asset, from public bars to the Comedy Club stage, was designed and manufactured for this execution to create a premium atmosphere. The festival, attended by over 7,000 people over three days, saw more than 500 pieces of Savanna merchandise distributed through the vending wall activation and data acquisition kiosk.